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Venue: The Society of Authors, 84 Drayton Gardens, London, SW10 9SB.

Saturday 18 May 2013

EWG Spring Seminar

Saturday 18 May, 10.30am - 3.30pm

10:30am (doors open, tea & coffee) 

11am-12:30pm: Fiona MacKenzie on Writing for digital 

Digitally delivered materials for use in education are part of the mainstream now. This session will look at the history of digital publishing for educational purposes over a fast-moving decade, drawing on the experience of the speaker of developing digital publishing for educational purposes. It will endeavour to look at what the future holds. And it will also consider the implications for authors – the challenges, constraints and opportunities, the financial implications – and invite discussion of personal experience and of the issues raised. 


Fiona MacKenzie is a freelance ELT publishing consultant and writer. She began her career as a teacher of English and ESL in UK schools, before moving into publishing. She now has over twenty years’ experience of working in-house with Heinemann and Macmillan Education on ELT publishing, for the last seven years as a Publishing Director. In 2001, she became a key member of the small team that developed from scratch the highly successful ELT learning platform, Macmillan English Campus, now about to celebrate its tenth birthday in a market in which it is notoriously difficult to survive, both pedagogically and commercially. Fiona also steered Onestopenglish from being a free website into the globally popular subscription-based website it is today. In addition, Fiona is the author and co-author of over twenty graded Readers for ELT learners.


12:30pm: Buffet Lunch
2:00pm - 3:30pm: James Law makes sense of apps
  • I've got an idea for an educational app, what do I do now? 
  • What makes a good app? 
  • What costs are involved? 

James Law is a digital product developer and founder of Crank Publishing Ltd. He will talk us through these questions and many more. 

James spent 12 years at News International as a digital director for The Times and Sun newspapers, developing and launching multiple online and digital media products. In 2006 he was part of the five strong team that launched TheLondonPaper as its online editor.

He started Crank in January 2012 to develop educational apps for younger people that focus on big science and history topics with strong design and storytelling angles. Their first app, Junior Astronaut, was featured by Apple and selected by Kirkus as an outstanding kids app of 2012.

Please send advance questions to Sarah Baxter by Tuesday 14th May.


Booking information

The charge for the day, including all refreshments, is £15 members, £17.50 guests (incl. VAT). Virtual places are £7.50.

If you would like to join us, please contact Neha Matkar to reserve your place (tel. 020 7373 6642). Payment by debit or credit card can be made over the phone, or cheques should be made payable to The Society of Authors and sent to 84 Drayton Gardens, London, SW10 9SB. (Please ensure that you write the Event ID 427 on the reverse of the cheque.)

Your booking will be confirmed in writing once payment has been received. 

The booking deadline is 10th May. Any last-minute applications should be made by telephone.

Nearest underground stations are South Kensington and Gloucester Road. For details of transport links to Drayton Gardens please click here. Parking meters are hard to find and expensive.

Cost for Members: 
Cost for Non-Members: 


An annual subscription (£95 or £68 if you're under 35) entitles you to unlimited advice on all aspects of the writing profession.


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